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3 Nov

rag & bone x Disney to Celebrate Mickey The True Original Campaign

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rag & bone is proud to announce a new limited-edition collaboration with Disney to coincide with the launch of Mickey The True Original campaign, a global celebration of Mickey Mouse’s heritage and impact on popular culture, spanning over the last 90 years.  

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The unisex drop will offer a selection of best-selling rag & bone styles, twisted with iconic Mickey Mouse references. Highlighting the evolution of Mickey over the past 90 years, the collection plays with graphic elements to present Mickey with a modern edge.

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Beginning with original sketches from the Mickey Mouse archives, the capsule reimagines his heritage with a New York sensibility. The many iterations of Mickey are printed on a range of tees to achieve a mix media effect and woven within an intarsia knit sweater for graphic impact. Bold color blocking, in Mickey’s signature color palette, adds a new twist on classic rag & bone denim and signature cotton shirting. Mickey’s anniversary is acknowledged with an embossed leather patch on the back of the Fit 2 denim revealing the number 90. The anniversary reference also appears on the RB1 footwear, reinterpreted as a color blocked sneaker.

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Since his inception in 1928, Mickey Mouse has become a global pop culture icon, transcending languages and cultures – embodying a ‘true original’ spirit. Mickey appeared in the first-ever synchronized sound cartoon Steamboat Willie, where he captured the imaginations of audiences worldwide and has been a global sensation ever since. From the beloved Mickey Mouse Club to today’s Mickey Mouse cartoon shorts, Mickey’s optimistic outlook and endearing personality continue to delight and inspire fans. To accompany the launch of the capsule, rag & bone will release a video that showcases the evolution of Mickey Mouse over the last 90 years, as well as a behind the scenes look at the collection worn on the streets of New York City.

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This is the second collaboration that rag & bone has created with Disney. In 2017, the brand celebrated the launch of Star Wars: The Last Jedi by producing a sold-out limited-edition collection that resonated with fans worldwide. The rag & bone X Disney Mickey Mouse collaboration further demonstrates the brand’s focus on working with truly original artists. To celebrate the launch of the rag & bone X Disney Mickey Mouse collaboration, rag & bone and Disney will host 3 events in New York, Los Angeles and London featuring surprise elements and special Mickey-themed treats. Furthermore, the rag & bone X Disney Mickey Mouse collection will be worn by Disney cast members working at ‘Mickey: The True Original Exhibition,’ which opens in New York City on November 8, 2018.

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The limited-edition capsule launches on November 1 and will be available on rag-bone.comshopdisney.com, in a range of rag & bone stores as well as through select wholesale partners worldwide. #RagandbonexDisneyMickey

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Posh Magazine Thailand
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