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12 Apr

rag & bone Presents New Tokyo Retail Concept

rag & bone Omotesando - Window

The rag & bone store, which opened in October 2010, is situated over 3 floors and carries the brand’s women’s and men’s denim, ready to wear, footwear and accessories. The new concept will see the lower ground floor converted into a rag & bone X Verve Coffee Roasters shop.

rag & bone Omotesando - Women's

Open to the community on March 30th, rag & bone X Verve Coffee Roasters will offer a menu that will be continuously refreshed, with staples such as coffee and grab-and-go snacks. Drawing inspiration from the unique neighborhood, the new design is a fusion between rag & bone and Verve Coffee Roasters, making it the perfect location to find a quality product in an environment which is both laid back and welcoming.

rag & bone Omotesando - Women's (2)

In keeping with rag & bone’s curation of authentic talent, the brand commissioned stylist Yohei Usami to consult on the interior of the new space. Further integrating art in rag & bone stores worldwide, the brand tapped renowned Japanese artist Verdy to design the first of an ever-evolving rag & bone coffee logo which the brand plans to update on a quarterly basis, working with different artists. The logo can be found on rag & bone tee-shirts and sweatshirts as well as on novelty cups and tumblers, allowing customers to take a piece of their experience home.

rag & bone X Verve Coffee Roasters shop (4)

rag & bone X Verve Coffee Roasters shop

The interior of the coffee shop takes hints of modernist architecture of the 1950’s juxtaposed with custom Northern European vintage furniture. The striking center piece is a wooden edge, polished mortar countertop and a Kees van der Westen coffee machine where customers can experience the Verve Coffee Roasters premium drip coffee system. Circular tables and stools set under made-to-order minimalist pendant lighting, as well as standout photography by director and actor Benny Safdie, reference the relaxed sensibility of the American West Coast.

rag & bone X Verve Coffee Roasters Tee

“Since we launched rag & bone in 2002, we have continued to respect the incredible focus on detail and craftsmanship in Japan. This focus is still shared by rag & bone as we deliver products which are built to last, that have ultimately been created to make our customers lives better. The opening of the coffee shop marks a cohesive extension of our brand with Verve Coffee Roasters that is aimed at further building the rag & bone community, “said Marcus Wainwright, rag & bone Founder, CEO, Creative Director

rag & bone Omotesando

On the first floor, rag & bone has re-imagined its retail experience mirroring elements from the latest concept in the brand’s Miami store. Hanging mannequins, peg walls, television screens and a newly installed lighting system ensure that the women’s product and the brand’s film and image content remain the focus. The space further comes to life with the rag & bone Dagger motif hanging as a white neon sign near the cash wrap. Seating has been integrated into the store with a cushioned box seat upholstered in rag & bone’s signature Abraham Moon wool fabric. Handmade fixtures developed by the rag & bone custom fabrication shop in Brooklyn, provide quality and craftsmanship details to compliment the collection on display.

rag & bone Omotesando - Interior

The second-floor atmosphere is set with art along the wall by Japanese graffiti artist SUIKO, with additional designs found in the changing rooms. A custom-built amplifier and specialist turntable paired with a curated selection of vinyl records, makes this floor the ultimate destination for men who appreciate rag & bone’s attention to detail. As a subtle acknowledgement of the brand’s British roots, a Union Jack fridge adds playful pops of color as a contrast to the palette of the brand’s range of men’s denim, ready to wear, accessories and footwear.

rag & bone Omotseando - Men's

Externally, the brand has updated the façade with additional illuminated signage to draw the eye to rag & bone as a one stop destination. Community is as the heart of this new concept and the option to refuel, hang out, listen to music, grab a bite or just pick up the some of the brand’s seasonal updates, make it an experience that is both effortless and convenient.

rag & bone Omotesando - Exterior

The rag & bone X Verve Coffee Roasters shop and refreshed rag & bone store will launch with an industry and community focused event on March 29th, 2018.


 For more information, please contact: Public Relations Department, Club21 (Thailand) Co., Ltd. Tel. 02-6509181 Fax. 02-650-9185



Posh Magazine Thailand
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